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SOBHA STRADA High Return Serviced Residences and Premium Retail on the Dwarka Expressway

SOBHA STRADA: High-Return Serviced Residences & Premium Retail on the Dwarka Expressway

In the constantly evolving skyline of Gurugram, one address stands out as a symbol of future-ready living, strategic investment, and world-class design—SOBHA Strada, a pioneering mixed-use development that seamlessly integrates luxurious serviced residences with a premium retail promenade, all positioned along the transformative Dwarka Expressway corridor in Sector 106. This is not just another project; it is a meticulously crafted destination designed to redefine how people live, shop, invest, and experience urban convenience.

SOBHA Strada is conceptualized for those who demand more—more return, more convenience, more sophistication, and more long-term value. It caters to homeowners looking for modern living, investors seeking consistent yields, and businesses aspiring for a premium retail presence in one of India’s fastest-rising real estate micro-markets.

A Landmark in the Making

Sector 106 sits at a pivotal location on the Dwarka Expressway—India’s newest mega-expressway. The surrounding region is undergoing dramatic transformation with global commercial developments, luxury residential communities, and large-scale infrastructure upgrades. SOBHA Strada arrives in this setting like a statement of intent: to set new benchmarks in design, profitability, and urban luxury.

This multi-dimensional project stands apart by bringing together two high-performing asset classes—serviced residences and high-street retail—within a single iconic development. Whether you are an end-user or an investor, SOBHA Strada offers unmatched advantages in a rapidly appreciating corridor.

THE SERVICED RESIDENCES: LUXURY WITH INBUILT RETURNS

Hotel-Like Living Designed for Urban Professionals

SOBHA Strada’s serviced residences are crafted for individuals who value efficiency, elegance, and convenience. These are not typical apartments but hospitality-inspired living spaces, ideal for business travelers, corporate executives, expats, and long-stay guests who want quality without compromise.

Sized approximately between 856 sq. ft. and 1,026 sq. ft., these residences offer generous layouts with thoughtfully segmented living zones. Every square foot is designed with precision—something SOBHA is globally respected for.

From premium flooring to centralized air-conditioning, soft-touch lighting, and elegant glass façades that allow natural light to flood the interiors, every detail has been curated to deliver a refined lifestyle.

Space Designed for Comfort and Efficiency

Each residence is an interpretation of what modern urban living should be:

  • A well-proportioned living-dining area

  • A spacious bedroom with premium finishes

  • A modular kitchen designed for convenience

  • A stylish and modern bathroom

  • A wide balcony for ventilation and relaxation

  • Ample built-in storage and functional space planning

  • Large glazed windows that create airy, naturally lit interiors

These homes balance luxury with utility, making them ideal for both personal use and rental income generation.

A High-Demand Rental Asset

The demand for serviced homes in Gurugram has been rising consistently. With proximity to Cyber City, Udyog Vihar, Aerocity, corporate zones, international airport, and the Diplomatic Enclave, there is year-round demand from business travelers and professionals.

Serviced residences at SOBHA Strada appeal to:

  • Corporate travelers seeking long-term stays

  • Airline crews and aviation professionals

  • Expats working in diplomatic or international sectors

  • Business school interns and visiting professionals

  • NRIs visiting India for extended durations

  • Traveling entrepreneurs and consultants

This continuous demand makes serviced residences one of the highest-yielding residential categories in the city.

A Lifestyle Experience Supported by Amenities

Residents enjoy an ecosystem that replicates the comfort of a premium hotel:

  • Grand double-height lobby with concierge

  • Elegant drop-off zones

  • Swimming pool & kids’ pool

  • Fully equipped fitness center & outdoor workout areas

  • Multi-purpose clubhouse & lounges

  • Landscaped greens & relaxation corners

  • On-demand housekeeping services

  • 24/7 security with advanced surveillance

  • High-speed elevators & 100% power backup

This curated amenity structure ensures that residents experience unmatched hospitality, making it easier to maintain high occupancy when leased out.

THE RETAIL PROMENADE: A BUSINESS OPPORTUNITY IN A HIGH-FOOTFALL ZONE

SOBHA Strada’s retail spaces are strategically planned along the project’s frontage, ensuring high visibility, accessibility, and footfall. Positioned at the ground levels, these spaces form a premium commercial avenue catering to the needs of residents, visitors, and the surrounding community.

Designed to Attract Successful Brands

Whether it's boutique fashion, fine dining, convenience stores, beauty salons, premium cafés, or lifestyle services—this retail development is created to house brands that match the project's aspirational positioning.

The retail benefits include:

  • Maximum visibility from surrounding residential and commercial zones

  • A rapidly growing catchment population

  • Multiple entry points and easy vehicular access

  • Wide frontage supporting brand visibility

  • High ceiling heights for premium retail design

  • Continuous customer flow from residents and visitors

Retail spaces in integrated mixed-use developments like SOBHA Strada often outperform traditional commercial assets because of their built-in customer ecosystem.

The Power of a Corner Plot

SOBHA Strada occupies a prominent corner plot in Sector 106. This is a major advantage for retail investors. Properties located on corner plots experience:

  • Higher traffic visibility

  • Better accessibility

  • Branding opportunities on multiple sides

  • Increased customer footfall

This enhances rental potential and resale value for every commercial unit.

DWARKA EXPRESSWAY: THE CATALYST FOR EXPONENTIAL GROWTH

No other infrastructure project in India is currently driving such massive real estate transformation as the Dwarka Expressway. This 29 km-long expressway is set to completely redefine connectivity between Delhi and Gurugram.

Key Highlights of the Corridor

  • Direct connectivity to IGI Airport

  • Seamless access to Gurugram, Delhi, Dwarka, and Aerocity

  • Reduced travel times for corporate commuters

  • New commercial hubs and business districts emerging along the expressway

  • Enhanced interest from MNCs, embassies, and global enterprises

  • Proximity to the proposed Diplomatic Enclave 2

Properties along the Dwarka Expressway have consistently shown 8–12% annual appreciation, with even stronger potential in the years ahead as infrastructure becomes fully operational.

SOBHA Strada’s location provides investors the advantage of entering during a high-growth phase and benefiting from years of compounding value.

THE SOBHA ADVANTAGE: A BRAND YOU CAN TRUST

SOBHA Limited is one of India’s most admired developers, known for its craftsmanship, construction quality, transparency, and customer-centric approach. Investing in a project by SOBHA means:

  • Superior material quality

  • Precision engineering

  • Timely project execution

  • Iconic architectural designs

  • High resale value

  • Strong brand trust in rental markets

In the competitive real estate market, the SOBHA name alone enhances the value proposition.

WHY SOBHA STRADA IS A HIGH-RETURN INVESTMENT

For investors, SOBHA Strada presents a rare combination of rental stability, capital appreciation, and brand value. Here’s why:

1. Serviced Residences Offer Stronger Yield than Regular Homes

Traditional apartments in Gurugram typically fetch a rental yield of 2.5%–3%.
Serviced residences, however, achieve:

  • 5%–6.5% yield in long-term leases

  • 7%–10% yield in managed serviced rentals

This makes SOBHA Strada an attractive option for NRIs, business owners, and seasoned investors who prefer real estate assets with higher monthly returns.

2. Retail Units Generate Robust Commercial Returns

Retail investment along prime corridors typically delivers 6%–10% rental yield, making it one of the highest-returning real estate categories. With the right tenant mix, premium retail units may achieve even higher yields over the long term.

Given the area’s growth trajectory, SOBHA Strada’s retail units are positioned for strong demand from premium brands.

3. Capital Appreciation Fueled by Infrastructure

Infrastructure is the strongest driver of real estate growth—and the Dwarka Expressway is one of the biggest infrastructure stories in India. With thousands of crores invested into the corridor, the next decade will see exponential residential and commercial demand.

SOBHA Strada investors stand to gain from:

  • Rapid appreciation of serviced units

  • Enhanced pre-launch and under-construction price advantages

  • Higher resale demand after possession

4. Low Supply, High Demand Asset Category

Both serviced residences and premium retail spaces are limited in availability—making them increasingly valuable. SOBHA Strada enters the market at a time when demand is surging, ensuring sustained interest from tenants and buyers.

5. Perfect for Hybrid Portfolios

Investors receive the benefit of:

  • Capital appreciation

  • Rental income

  • Tangible real estate security

  • Brand backing

  • A future-proof location

It is ideal for investors diversifying across residential and commercial segments.

THE MASTERPLAN: MODERN, FUNCTIONAL, AESTHETIC

SOBHA Strada features a contemporary architectural design enhanced by:

  • A sophisticated glass façade

  • High-rise elevation of 31 floors

  • Premium drop-off zones

  • Separate residence and retail zones

  • Landscaped pathways & common areas

  • Optimized basement parking

  • Efficient traffic circulation within the property

Every element reinforces the project’s luxury positioning.

THE EXPERIENCE OF LIVING AND INVESTING HERE

At SOBHA Strada, convenience isn’t an add-on; it is the core principle. Residents enjoy a lifestyle that eliminates everyday stress. Investors enjoy peace of mind knowing their asset is versatile, high-performing, and future-proof. Retailers benefit from a steady stream of customers. And the community flourishes within a self-sustained ecosystem.

Whether you walk into the stylish lobby, relax by the swimming pool, enjoy the green open spaces, or shop at the retail promenade downstairs, SOBHA Strada makes urban living effortless.

A VISION FOR TODAY, A LEGACY FOR TOMORROW

SOBHA Strada is more than a real estate project—it is an invitation to be part of a transformative vision. A vision where luxury is accessible, convenience is seamless, and investment potential is robust and long-lasting.

This is an address that elevates lifestyles, strengthens portfolios, and promises enduring value.

In an era where investors seek stability, high returns, and long-term appreciation, SOBHA Strada stands out as a benchmark of smart real estate investment. With its premium serviced residences, exclusive retail offerings, exceptional connectivity, and the trusted SOBHA brand, it delivers everything a discerning buyer or investor seeks.

SOBHA Strada isn’t just about living well—it's about earning well, growing well, and securing a future-proof asset in the heart of Gurugram’s fastest-rising corridor.

This is the future of high-return urban living. This is SOBHA Strada.

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